1. Principles of marketing engineering
Title | Principles of marketing engineering |
---|---|
Author info | Gary L. Lilien, Arvind Rangaswamy, Arnaud De Bruyn |
Author | Lilien Gary L. |
Co-authors | Rangaswamy Arvind |
De Bruyn Arnaud | |
Issue data | Santa Rosa : DecisionPro , 2013. - 263 s. |
Issue | 2nd ed. |
ISBN | 978-0-9857648-0-7 |
Document kind | monographs |
Language | English |
Country of Edition | United States of America |
systematics | 339.138 - Marketing |
Keywords | marketing * rozhodovanie * nástroje marketingové * trh * modely * zákazníci * segmentácia * analýzy * prognózy * produkty * marketing mix * komunikácia marketingová * ceny * podpora predaja |
Database | BOOKS |
Copy count | 1, currently available 0, at library only 1 |
Call number | 887754 |