1. Management du marketing mix de la distribution
Title | Management du marketing mix de la distribution : le business model ad-hoc de la perception des consommateurs des pratiques de merchandising dans les grandes surfaces |
---|---|
Author info | Adil El Amri |
Author | Amri Adil El |
Issue data | Saarbrücken : AV Akademikerverlag , 2012. - 98 s. |
Edition | Éditions universitaires européennes |
ISBN | 978-3-8381-8177-6 |
Document kind | monographs |
Language | French |
Country of Edition | Germany |
systematics | 65.011.1 - Politika podnikania. Podniková stratégia |
Keywords | distribúcia * marketing mix * riadenie * supermarkety * spotrebitelia * stratégia podniková * produkty * záruka * modely podniku * štúdie prípadové |
Database | BOOKS |
Copy count | 1, currently available 0, at library only 1 |
Call number | 888760 |