1. Marketing metrics
Title | Marketing metrics : the manager's guide to measuring marketing performance |
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Author info | Neil T. Bendle, Paul W. Farris, Phillip E. Pfeifer, David J. Reibstein |
Author | Bendle Neil T. |
Co-authors | Farris Paul W. |
Pfeifer Phillip E. | |
Reibstein David J. | |
Issue data | Upper Saddle River : Pearson Education , 2016. - 439 s. |
Issue | 3rd ed. |
ISBN | 978-0-13-408596-8 , 0-13-408596-5 |
Document kind | handbooks |
Language | English |
Country of Edition | United States of America |
systematics | 339.138 - Marketing |
Keywords | marketing * trh * stratégia marketingová * reklama * distribúcia * zákazníci * konkurencia * oceňovanie * produkty * zisk * predaj * financie * siete mobilné * siete počítačové |
Database | BOOKS |
Copy count | 4, currently available 0, at library only 4 |
Call number | 892093, 898344, 898905, 911266 |