1. The concept of multi-level marketing
Title | The concept of multi-level marketing |
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Author info | Luboš Socha, Vladimír Socha, Lenka Hanáková, Bohuslava Mihalčová |
Author | Socha Luboš |
Co-authors | Socha Vladimír |
Hanáková Lenka | |
Mihalčová Bohuslava EUBPHFKMA - Katedra manažmentu PHF | |
Source document | Marketing management, trade, financial and social aspects of business : conference proceedings of the 4th international scientific conference : october 20 - 21, 2016, Košice, Slovak Republic. S. 218-226 online. - Košice : Faculty of Business Economics with seat in Košice, 2016 / Olexová Cecília ; Janošková Mária ; Lisnik Anton ; Socha Luboš ; Socha Vladimír ; Marketing management, trade, financial and social aspects of business International scientific conference. ISBN 978-80-225-4293-7 |
Document kind | schedule of articles from year books |
Language | English |
Country of Edition | Slovak Republic |
systematics | 339.138 - Marketing |
Keywords | podnikanie * predaj * marketing sieťový * etika podnikateľská * etika podniková |
Annotation | Sieťový marketing, historické aspekty jeho vzniku a stručná charakteristika vývoja. Ako by mal byť sieťový marketing využitý v podnikaní a etická úroveň jeho využitia. |
Public work category | Reports at home scientific conferences |
Database | PUBLIKAČNÁ ČINNOSŤ |
No. of Archival Copy | E16 01278-016, online |