1. Analytical View of the Perception of Selected Innovative Approaches in Marketing Communications
:DORČÁK, Peter - ŠTRACH, Pavel - POLLÁK, František. Analytical View of the Perception of Selected Innovative Approaches in Marketing Communications. - Registrovaný: Scopus, Registrovaný: Web of Science. In Quality Innovation Prosperity. - Košice : Technická univerzita v Košiciach. ISSN 1335-1745, 2015, vol. 19, no. 1, pp. 74-84 online.
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