1. Marketing international
| Title | Marketing international : rappels théoriques et cas pratiques : exercices corrigés |
|---|---|
| Author info | Brigitte Plançon |
| Author | Plançon Brigitte |
| Issue data | Paris : MA Editions - ESKA , 2016. - 197 s. |
| ISBN | 978-2-8224-0454-9 |
| Document kind | textbooks |
| Language | French |
| Country of Edition | France |
| systematics | 339.138 - Marketing |
| Keywords | marketing medzinárodný * stratégia marketingová * benchmarking * analýza swot * marketing mix * komunikácia marketingová * distribúcia * kultúra |
| Database | BOOKS |
| Copy count | 1, currently available 0, at library only 1 |
| Call number | 897011 |