1. Marketing in Health Insurance Companies
| SYS | 0240120 | |
|---|---|---|
| LBL | 00000naa--22^^^^^---450- | |
| 005 | 20240502073909.3 | |
| 100 | $a 20180212a2017łłłłm--y0sloc0103----ba | |
| 101 | 0- | $a eng $d eng |
| 102 | $a SK | |
| 200 | 1- | $a Marketing in Health Insurance Companies $f Zuzana Juhászová, Zuzana Francová |
| 330 | $a Marketing v oblasti zdravotnej starostlivosti. Business mix (4P) a customer (4C) v zdravotníckom zariadení. | |
| 463 | -1 | $1 001 eu_un_cat*0277531 $1 011 $a 1338-3302 $1 200 1 $a Journal of East European Science and Research $e Scientific Peer-Reviewed Journal $v Vol. 8, no. 1 (2017), pp. 304-313 $1 210 $a Bratislava $c European Institute for Development and Education |
| 541 | 1- | $a Marketing v zdravotných poisťovniach |
| 610 | 1- | $9 eu_un_auth*h0005979 $a starostlivosť zdravotná |
| 610 | 1- | $9 eu_un_auth*h0003220 $a marketing mix |
| 610 | 1- | $9 eu_un_auth*h0004402 $a poisťovne zdravotné |
| 610 | 1- | $9 eu_un_auth*h0006034 $a stratégia marketingová |
| 610 | 1- | $9 eu_un_auth*h0005739 $a Slovensko |
| 700 | -1 | $3 eu_un_auth*p0048718 $a Juhászová $b Zuzana $p EUBFHIKUA $4 070 $9 50 $f 1970- $T Katedra účtovníctva a audítorstva FHI |
| 701 | -1 | $3 eu_un_auth*p0029389 $a Francová $b Zuzana $p EUBOBFKMA $4 070 $9 50 $f 1971- $T Katedra marketingu OBF |
| 801 | -0 | $a SK $b BA004 $c 20180212 $g AACR2 |
| T85 | $x existuji fulltexy |