1. ANZMAC 2017: Marketing for Impact
Title | ANZMAC 2017: Marketing for Impact : Proceedings from the Australian and New Zealand Marketing Academy Conference, 4–6 December 2017, RMIT University, (Melbourne, Australia)[elektronický zdroj] | ||||||||
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Author info | Editors: Linda Robinson, Linda Brennan, Mike Reid, Reviewers: Narjess Abroun, Jonathan Baker ... [et al.] | ||||||||
Another authors | Robinson Linda (Editor) | ||||||||
Brennan Linda (Editor) | |||||||||
Reid Mike (Editor) | |||||||||
Abroun Narjess (Recenzent) | |||||||||
Baker Jonathan (Recenzent) | |||||||||
Event/Corporation | ANZMAC 2017: Marketing for Impact . International Conference , Melbourne, Australia , 4.-6.12.2017 | ||||||||
RMIT University | |||||||||
Issue data | Melbourne : RMIT University , 2017. - online 1009 s. | ||||||||
Issue | 1st Edition | ||||||||
ISSN | 1447-3275 | ||||||||
Document kind | miscellanea | ||||||||
Language | English | ||||||||
Country of Edition | Australia | ||||||||
systematics | 339.138 - Marketing | ||||||||
Keywords | marketing * marketing elektronický * správanie spotrebiteľa * digitalizácia * médiá sociálne * priemysel * marketing medzinárodný * politika verejná * komunikácia * výskum * vzdelávanie * maloobchod * distribúcia * služby * marketing sociálny * marketing strategický * značky | ||||||||
Database | BOOKS | ||||||||
References | (1) - PUBLIKAČNÁ ČINNOSŤ | ||||||||
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