1. Consumer-Oriented Marketing in the Mhealth Segment
Title | Consumer-Oriented Marketing in the Mhealth Segment | ||||||||
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Translation | Spotrebiteľsky orientovaný marketing v segmente mobilného zdravotníctva | ||||||||
Author info | Andrej Miklošík, Mária Hasprová, Štefan Žák | ||||||||
Author | Miklošík Andrej EUBOBFKMA - Katedra marketingu OBF | ||||||||
Co-authors | Hasprová Mária EUBOBFKMA - Katedra marketingu OBF | ||||||||
Žák Štefan EUBOBFKMA - Katedra marketingu OBF | |||||||||
Source document | ANZMAC 2017: Marketing for Impact : Proceedings from the Australian and New Zealand Marketing Academy Conference, 4–6 December 2017, RMIT University, (Melbourne, Australia). p. [1]. - Melbourne : RMIT University, 2017 / Robinson Linda ; Brennan Linda ; Reid Mike ; Abroun Narjess ; Baker Jonathan ; ANZMAC 2017: Marketing for Impact International Conference. ISSN 1447-3275 | ||||||||
Note | VEGA 1/0637/2017 | ||||||||
Document kind | schedule of articles from year books | ||||||||
Language | English | ||||||||
Country of Edition | Australia | ||||||||
Keywords | zdravotníctvo * inovácie technologické * inovácie sociálne * marketing * spotrebitelia | ||||||||
Annotation | Trendy vo výskume spotrebiteľsky orientovaného marketingu v segmente mobilného zdravotníctva | ||||||||
Public work category | Posters issued in foreign editorship | ||||||||
Database | PUBLIKAČNÁ ČINNOSŤ | ||||||||
No. of Archival Copy | E18 01114-001, kópia plného textu | ||||||||
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