1. Functional Content Marketing's Role in Company Branding and Business
Title | Functional Content Marketing's Role in Company Branding and Business |
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Translation | Úloha funkčného obsahového marketingu pri budovaní značky a podnikania |
Author info | Lenka Štofová, Pavel Blaščák |
Author | Štofová Lenka EUBPHFKRP - Katedra finančného riadenia podniku PHF |
Co-authors | Blaščák Pavel EUBPHFKKM - Katedra kvantitatívnych metód PHF |
Source document | Quality and Leading Innovation V. : International Scientific Conference. S. 209-210 CD-ROM. - Košice : University of Economics, Faculty of Business Economics with Seat in Košice, 2019 ; Quality and Leading Innovation International Scientific Conference. ISBN 978-80-225-4672-0 |
Document kind | schedule of articles from year books |
Language | English |
Country of Edition | Slovak Republic |
Keywords | marketing * médiá sociálne * podnikanie * obchod * výkonnosť * stratégia marketingová |
Public work category | Abstractions of scientific titles in year-books from international conferences |
Database | PUBLIKAČNÁ ČINNOSŤ |
No. of Archival Copy | E19 00691-021, originál dokumentu |