1. Marketing Communication Strategy to Develop an Audience on Instagram Social Network
Title | Marketing Communication Strategy to Develop an Audience on Instagram Social Network | ||||||||
---|---|---|---|---|---|---|---|---|---|
Translation | Stratégia marketingovej komunikácie zameraná na rozvoj publika na sociálnej sieti Instagram | ||||||||
Author info | Martin Kuchta, Monika Stanková | ||||||||
Author | Kuchta Martin EUBOBFKIO - Katedra informatiky obchodných firiem OBF - zrušená | ||||||||
Co-authors | Stanková Monika EUBOBFKMA - Katedra marketingu OBF | ||||||||
Source document | Megatrends and Media : Digital Universe. Pp. 595-614 online. - Trnava, Slovakia : Faculty of Mass Media Communication, University of SS. Cyril and Methodius in Trnava, 2019 ; Megatrends and Media International Scientific Conference. ISBN 978-80-572-0015-4. ISSN 2453-6474 | ||||||||
Note | Registrovaný: Web of Science | ||||||||
Document kind | schedule of articles from year books | ||||||||
Language | English | ||||||||
Country of Edition | Slovak Republic | ||||||||
Keywords | siete sociálne * komunikácia marketingová * marketing elektronický * stratégia marketingová | ||||||||
Annotation | Popis 8 stratégií na zaujatie či získanie publika na Instagrame. Zhodnotenie ich kladov a záporov. | ||||||||
Public work category | Reports at home scientific conferences | ||||||||
Registered in | WOS | ||||||||
Database | PUBLIKAČNÁ ČINNOSŤ | ||||||||
No. of Archival Copy | E19 01017-001, kópia plného textu | ||||||||
|