1. Business Challenges of Globalization - the Impact of Inclusive Marketing on Brand Loyalty of Generation Y Consumers
Title | Business Challenges of Globalization - the Impact of Inclusive Marketing on Brand Loyalty of Generation Y Consumers |
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Translation | Obchodné výzvy globalizácie – vplyv inkluzívneho marketingu na vernosť značke spotrebiteľov generácie Y |
Author info | Verica Najdovska, Katarína Brocková |
Author | Najdovska Verica |
Co-authors | Brocková Katarína EUBFMVKMP - Katedra medzinárodného práva FMV |
Source document | Knowledge and Business Challenge of Globalisation in 2019 : Book of Abstracts : 8th International Scientific Conference, 15th November 2019, Celje. Pp. 25-26. - Celje : Faculty of Commercial and Business Sciences, 2019 ; Knowledge and Business Challenge of Globalisation in 2019 International Scientific Conference / Kovač Tatjana ; Barišić Anton Florijan. ISBN 978-961-6997-07-2 |
Note | Abstrakt |
Document kind | schedule of articles from year books |
Language | English |
Country of Edition | Slovenia |
Public work category | Abstractions of scientific titles in year-books from international conferences |
Database | PUBLIKAČNÁ ČINNOSŤ |
No. of Archival Copy | E19 01047-001, kópia plného textu |