1. The Role of Self-perceived Age in Advertising Strategies
Title | The Role of Self-perceived Age in Advertising Strategies | ||||||||
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Translation | Úloha vnímaného veku v reklamných stratégiách | ||||||||
Author info | Dagmar Lesáková | ||||||||
Author | Lesáková Dagmar EUBOBFKMA - Katedra marketingu OBF | ||||||||
Source document | Knowledge-Economy-Society : Challenges for Contemporary Economies - Global, Regional, Network and Orgazational Perspective. Pp. 259-268 online. - Toruň : Cracow University of Economics, 2019. ISBN 978-83-7285-891-7 | ||||||||
Note | VEGA 1/0339/18 | ||||||||
Document kind | schedule of articles from year books | ||||||||
Language | English | ||||||||
Country of Edition | Poland | ||||||||
Keywords | inovácie technologické * psychológia * reklama * stratégia marketingová | ||||||||
Annotation | Vysvetlenie konceptu kognitívneho veku a jeho vnímanie rôznymi vekovými skupinami. Vytváranie reklamy na jeho základe. | ||||||||
Public work category | Scientific titles in foreign noticed scientific year-books (not conference) | ||||||||
Database | PUBLIKAČNÁ ČINNOSŤ | ||||||||
No. of Archival Copy | E19 01077-001, kópia plného textu | ||||||||
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