1. The Pricing Decision: Economic Theory and Business Practice
Title | The Pricing Decision: Economic Theory and Business Practice |
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Author info | Neil Dorward |
Author | Dorward Neil |
Issue data | London : Harper & Row Publishers , 1987. - 182 s. |
Issue | 1st Edition |
Edition | Harper & Row Series in Accounting and Finance |
ISBN | 0-06-318369-2 |
Document kind | textbooks |
Language | English |
Country of Edition | Great Britain |
systematics | 338.53 - Cenová politika |
Keywords | politika cenová * ceny * rozhodovanie * zisk * produkcia * náklady * dopyt * konkurencia * stratégia marketingová * rozhodovanie investičné |
Database | BOOKS |
Copy count | 1, currently available 1, at library only 0 |
Call number | 910657 |