1. Essentials of Marketing Research
Title | Essentials of Marketing Research |
---|---|
Author info | Joseph F. Hair, David J. Ortinau, Dana E. Harrison |
Author | Hair Joseph F. |
Co-authors | Ortinau David J. |
Harrison Dana E. | |
Issue data | New York : McGraw-Hill , 2021. - 428 s. |
Issue | 5th Edition |
ISBN | 978-1-260-57578-1 |
Document kind | textbooks |
Language | English |
Country of Edition | United States of America |
systematics | 339.138 - Marketing |
Keywords | marketing * výskum marketingový * projekty * zber dát * analýzy |
Database | BOOKS |
Copy count | 1, currently available 0, at library only 1 |
Call number | 915116 |