1. Marketing and Managing Tourism Destinations
Title | Marketing and Managing Tourism Destinations |
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Author info | Alastair M. Morrison |
Author | Morrison Alastair M. |
Issue data | Abingdon : Routledge , 2019. - 689 s. |
Issue | 2nd Edition |
ISBN | 978-1-138-89729-8 (pbk) , 978-1-138-89728-1 (hbk) |
Document kind | monographs |
Language | English |
Country of Edition | Great Britain |
systematics | 338.48 - Cestovný ruch. Politika cestovného ruchu |
Keywords | ruch cestovný * marketing destinačný * manažment destinačný * turistika * politika ruchu cestovného * plánovanie * správanie spotrebiteľa |
Database | BOOKS |
Copy count | 1, currently available 0, at library only 1 |
Call number | 920570 |