1. Trade Marketing, Category Management and Shopper Marketing
Title | Trade Marketing, Category Management and Shopper Marketing : Organizational Trends in Consumer Goods Marketing and Sales |
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Author info | René Schmutzler |
Author | Schmutzler René |
Issue data | Hamburg : WHU Publishing , 2016. - 231 s. |
ISBN | 978-3-7323-8010-7 (paperback) , 978-3-7323-8011-4 (hardcover) |
Document kind | monographs |
Language | English |
Country of Edition | Germany |
systematics | 339.138 - Marketing |
Keywords | marketing * marketing nákupný * manažment kategórií * obchod * predaj |
Database | BOOKS |
Copy count | 1, currently available 0, at library only 1 |
Call number | 920354 |