1. Cena v marketingu
Title | Cena v marketingu | ||||||||
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Author info | Milan Oreský, Mária Hasprová, recenzenti: Gabriela Bartáková Pajtinková, Monika Stanková | ||||||||
Author | Oreský Milan EUBOBFKMA - Katedra marketingu OBF | ||||||||
Co-authors | Hasprová Mária EUBOBFKMA - Katedra marketingu OBF | ||||||||
Another authors | Pajtinková - Bartáková Gabriela (Recenzent) | ||||||||
Stanková Monika (Recenzent) | |||||||||
Corporation | Ekonomická univerzita v Bratislave . Obchodná fakulta | ||||||||
Issue data | Bratislava : Vydavateľstvo EKONÓM , 2022. - 196 s. [10,97 AH] | ||||||||
Issue | 1. vydanie | ||||||||
ISBN | 978-80-225-4957-8 | ||||||||
Document kind | textbooks | ||||||||
Language | Slovak | ||||||||
Country of Edition | Slovak Republic | ||||||||
systematics | 338.5 - Ceny. Tvorba cien. Druhy cien | ||||||||
Keywords | ceny * marketing * podnikanie * rozhodovanie * dopyt trhový * stratégia cenová * tvorba cien | ||||||||
Public work category | Academic school-books issued in home editorship | ||||||||
Database | PUBLIKAČNÁ ČINNOSŤ | ||||||||
Copy count | 12, currently available 9, at library only 2 | ||||||||
Call number | 920483, 920484, 920817-920826 | ||||||||
No. of Archival Copy | E22 00377-001, kópia titul. strany | ||||||||
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