1. How Brands Grow
Title | How Brands Grow : What Marketers Don't Know |
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Author info | Byron Sharp |
Author | Sharp Byron |
Issue data | Docklands : Oxford University Press , 2010, reprinted 2022. - 228 s. |
Issue | 1st Edition |
ISBN | 978-0-19-557356-5 (pbk) |
Document kind | handbooks |
Language | English |
Country of Edition | Australia |
systematics | 339.138 - Marketing |
Keywords | marketing * budovanie značky * manažment značky * značky * stratégia marketingová * spotrebitelia * spokojnosť zákazníkov * reklama * ceny * propagácia * programy vernostné |
Database | BOOKS |
Copy count | 1, currently available 0, at library only 1 |
Call number | 924658 |