1. Ogilvy on Advertising
SYS | 0296218 | |
---|---|---|
LBL | 00000nam--22^^^^^---450- | |
005 | 20240416114210.5 | |
010 | $a 978-1-80279-496-0 | |
100 | $a 20230714d2023łłłłm--y0sloc0103----ba | |
101 | 0- | $a eng |
102 | $a GB | |
200 | 1- | $a Ogilvy on Advertising $f David Ogilvy |
210 | $a London $c Welbeck $d 2023 | |
215 | $a 342 s. | |
610 | 1- | $9 eu_un_auth*h0005305 $a reklama |
610 | 1- | $9 eu_un_auth*h0005138 $a propagácia |
610 | 1- | $9 eu_un_auth*h0006670 $a tvorba reklamy |
610 | 1- | $9 eu_un_auth*h0005197 $a psychológia reklamy |
610 | 1- | $9 eu_un_auth*h0005171 $a prostriedky reklamné |
610 | 1- | $9 eu_un_auth*h0006390 $a taktika reklamy |
610 | 1- | $9 eu_un_auth*h0004711 $a práca s verejnosťou |
610 | 1- | $9 eu_un_auth*h0001018 $a agentúry |
610 | 1- | $9 eu_un_auth*h0002742 $a klienti |
675 | $a 659.1 $v 1. stred. $z slo $T . $3 eu_un_auth*h0000351 $x Propagácia. Reklama | |
700 | -1 | $3 eu_un_auth*p0022658 $a Ogilvy $b David $4 070 |
801 | -0 | $a SK $b BA004 $c 20230714 $g AACR2 |