1. Consumer Behaviour
Title | Consumer Behaviour : Applications in Marketing |
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Author info | Robert East, Jaywant Singh, Malcolm Wright, Marc Vanhuele |
Author | East Robert |
Co-authors | Singh Jaywant |
Wright Malcolm | |
Vanhuele Marc | |
Issue data | Los Angeles : SAGE , 2022. - 357 s. |
Issue | 4th Edition |
ISBN | 978-1-5297-3083-8 (pbk) , 978-1-5297-3084-5 |
Document kind | monographs |
Language | English |
Country of Edition | United States of America |
systematics | 366 - Spotrebiteľ a jeho problémy |
Keywords | správanie spotrebiteľa * rozhodovanie * predaj * ceny * psychológia predaja * neuromarketing |
Database | BOOKS |
Copy count | 1, currently available 0, at library only 1 |
Call number | 927368 |