1. Consumer Behavior
| SYS | 0299996 | |
|---|---|---|
| LBL | 00000nam--22^^^^^---450- | |
| 005 | 20240603121752.5 | |
| 010 | $a 978-3-658-39475-2 | |
| 017 | 70 | $a 10.1007/978-3-658-39476-9 $2 DOI |
| 100 | $a 20240412d2023łłłłm--y0sloc0103----ba | |
| 101 | 0- | $a eng |
| 102 | $a DE | |
| 200 | 1- | $a Consumer Behavior $e Understanding Consumers – Designing Marketing Activities $f Stefan Hoffmann, Payam Akbar |
| 205 | $a 2nd Edition | |
| 210 | $a Wiesbaden $c Springer $d 2023 | |
| 215 | $a 187 s. | |
| 610 | 1- | $9 eu_un_auth*h0005924 $a správanie spotrebiteľa |
| 610 | 1- | $9 eu_un_auth*0044860 $a rozhodovanie nákupné |
| 610 | 1- | $9 eu_un_auth*h0003492 $a motivácia |
| 610 | 1- | $9 eu_un_auth*0036800 $a emócie |
| 610 | 1- | $9 eu_un_auth*0057282 $a médiá sociálne |
| 610 | 1- | $9 eu_un_auth*h0004952 $a prieskum trhu |
| 610 | 1- | $9 eu_un_auth*h0003211 $a marketing |
| 675 | $a 366 $v 1. stred. $z slo $T . $3 eu_un_auth*h0000228 $x Spotrebiteľ a jeho problémy | |
| 700 | -1 | $3 eu_un_auth*0091063 $a Hoffmann $b Stefan $4 070 |
| 701 | -1 | $3 eu_un_auth*0091359 $a Akbar $b Payam $4 070 |
| 801 | -0 | $a SK $b BA004 $c 20240412 $g AACR2 |