1. Customer Insights
Title | Customer Insights : Kundenbedürfnisse und Konsumentenverhalten verstehen |
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Author info | Jonas Rashedi |
Author | Rashedi Jonas |
Issue data | Wiesbaden : Springer Gabler , 2024. - 135 s. |
ISBN | 978-3-658-43391-8 |
DOI | 10.1007/978-3-658-43392-5 |
Document kind | monographs |
Language | German |
Country of Edition | Germany |
systematics | 366 - Spotrebiteľ a jeho problémy |
Keywords | správanie spotrebiteľa * rozhodovanie nákupné * segmentácia * marketing * stratégia marketingová |
Database | BOOKS |
Copy count | 1, currently available 0, at library only 1 |
Call number | 927369 |