1. Entrepreneurial Marketing
| SYS | 0303079 | |
|---|---|---|
| LBL | 00000nam--22^^^^^---450- | |
| 005 | 20240909112300.6 | |
| 010 | $a 978-1-119-83520-2 | |
| 100 | $a 20240711d2023łłłłm--y0sloc0103----ba | |
| 101 | 0- | $a eng |
| 102 | $a US | |
| 200 | 1- | $a Entrepreneurial Marketing $e Beyond Professionalism to Creativity, Leadership, and Sustainability $f Philip Kotler, Hermawan Kartajaya, Hooi Den Huan, Jacky Mussry |
| 205 | $a 1st Edition | |
| 210 | $a Hoboken $c Wiley $d 2023 | |
| 215 | $a 266 s. | |
| 610 | 1- | $9 eu_un_auth*h0003211 $a marketing |
| 610 | 1- | $9 eu_un_auth*h0004271 $a podnikanie |
| 610 | 1- | $9 eu_un_auth*h0003218 $a marketing manažment |
| 610 | 1- | $9 eu_un_auth*h0005502 $a rozhodovanie |
| 610 | 1- | $9 eu_un_auth*h0004203 $a plánovanie strategické |
| 610 | 1- | $9 eu_un_auth*h0006934 $a vedenie |
| 675 | $a 339.138 $T . $3 eu_un_auth*h0000183 $x Marketing | |
| 700 | -1 | $3 eu_un_auth*p0021091 $a Kotler $b Philip $4 070 |
| 701 | -1 | $3 eu_un_auth*0045660 $a Kartajaya $b Hermawan $4 070 |
| 701 | -1 | $3 eu_un_auth*0092829 $a Den Huan $b Hooi $4 070 |
| 701 | -1 | $3 eu_un_auth*0092830 $a Mussry $b Jacky $4 070 |
| 801 | -0 | $a SK $b BA004 $c 20240711 $g AACR2 |