1. Customer Predictive Analytics in Marketing Using Artificial Intelligence
:ORESKÝ, Milan. Customer Predictive Analytics in Marketing Using Artificial Intelligence. In Consumer Neuroscience - Innovative Approach to Optimizing Sustainable Business and Marketing Performance Based on Modern Intelligent Systems : Proceedings of the Scientific Project VEGA 1/0354/22. - Bratislava : Publishing House EKONOM, 2024. ISBN 978-80-225-5183-0, pp. 74-89. VEGA 1/0354/22.
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