1. Marketing Plans
| Title | Marketing Plans [elektronický zdroj] : Profitable Strategies in the Digital Age |
|---|---|
| Author info | Malcolm McDonald, Hugh Wilson, Dave Chaffey |
| Author | McDonald Malcolm |
| Co-authors | Wilson Hugh |
| Chaffey Dave | |
| Issue data | Hoboken : Wiley , 2024. - 639 s. |
| Issue | 9th Edition |
| ISBN | 9781394187317 (e-ISBN) |
| Note | ProQuest e-books. |
| Document kind | monographs |
| Language | English |
| Country of Edition | United States of America |
| systematics | 339.138 - Marketing |
| Keywords | marketing * plán marketingový * stratégia marketingová * marketing elektronický * marketing udržateľný * komunikácia marketingová |
| URL | https://ebookcentral.proquest.com/lib/euba-ebooks/detail.action?docID=31227193 |
| Database | BOOKS |
| Call number | 930691 |