1. An Innovative Pilot Study of Ethnocentrism in the Context of Visual Elements in Marketing Management
:ČVIRIK, Marián et al. An Innovative Pilot Study of Ethnocentrism in the Context of Visual Elements in Marketing Management. - Registrovaný: Scopus. In Global Conference on Entrepreneurship and Economy in an Era of Uncertainty. New Challenges of the Global Economy for Business Management : Global Conference on Entrepreneurship and the Economy in an Era of Uncertainty 2024. - Singapore : Springer Nature Singapore, 2025. ISBN 978-981-96-4115-4, pp. 823-834. KEGA 030EU-4/2022, VEGA 1/0064/23, A-24-102/0025/00, A-25-102/3020/15.
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