1. Service-Marketing
Title | Service-Marketing |
---|---|
Author info | Leonard L. Berry, A. Parasuraman, [Z angl. prel.] Patricia Künzel |
Author | Berry Leonard L. |
Co-authors | Parasuraman A. |
Another authors | Künzel Patricia (Translator) |
Issue data | Frankfurt am Main, New York : Campus , 1992. - 231 s. |
Issue | 1. Aufl. |
ISBN | 3-593-34735-0 |
Document kind | monographs |
Language | German |
Country of Edition | Germany |
systematics | 338.46 - Služby. Terciárny sektor |
Keywords | služby * marketing * zákazníci |
Database | BOOKS |
Copy count | 2, currently available 2, at library only 0 |
Call number | 682887, 716336 |