1. Marketing Management
| SYS | c003740 | |
|---|---|---|
| LBL | ^^^^^nam^^22^^^^^^^^450^ | |
| 005 | 20221215114135.5 | |
| 010 | $a 0-256-06668-X | |
| 100 | $a 19930810d 1989u 0sloy03 ba | |
| 101 | 0- | $a eng |
| 102 | $a US | |
| 200 | 1- | $a Marketing Management $e Knowledge and Skills. Text, Analysis, Cases, Plans $f J. Paul Peter, James H. Donnelly |
| 205 | $a 2. ed. | |
| 210 | $a Homewood $c Irwin $d 1989 | |
| 215 | $a 928 s. | |
| 610 | 1- | $a marketing $9 eu_un_auth*h0003211 |
| 610 | 1- | $a manažment $9 eu_un_auth*h0003188 |
| 610 | 1- | $a plánovanie strategické $9 eu_un_auth*h0004203 |
| 610 | 1- | $a prieskum trhu $9 eu_un_auth*h0004952 |
| 610 | 1- | $a DSS |
| 610 | 1- | $a marketing mix $9 eu_un_auth*h0003220 |
| 610 | 1- | $a spotrebitelia $9 eu_un_auth*h0005900 |
| 610 | 1- | $a správanie $9 eu_un_auth*h0005919 |
| 610 | 1- | $a vývoj výrobku $9 eu_un_auth*h0007235 |
| 610 | 1- | $a predaj $9 eu_un_auth*h0004797 |
| 610 | 1- | $a reklama $9 eu_un_auth*h0005305 |
| 610 | 1- | $a distribúcia $9 eu_un_auth*h0001720 |
| 610 | 1- | $a tvorba cien $9 eu_un_auth*h0006662 |
| 610 | 1- | $a služby $9 eu_un_auth*h0005745 |
| 610 | 1- | $a rozhodovanie $9 eu_un_auth*h0005502 |
| 610 | 1- | $a stratégia podniková $9 eu_un_auth*h0006037 |
| 610 | 1- | $a štúdie prípadové $9 eu_un_auth*h0006357 |
| 610 | 1- | $a firmy $9 eu_un_auth*h0002125 |
| 610 | 1- | $a zdroje informácií $9 eu_un_auth*h0007471 |
| 675 | $a 339.138 $v 1. stred. $z slo $T . $3 eu_un_auth*h0000183 $x Marketing | |
| 700 | -1 | $a Peter $b J. Paul $3 eu_un_auth*p0019927 $4 070 |
| 701 | -1 | $a Donnelly $b James H. $3 eu_un_auth*p0024672 $4 070 |
| 801 | -0 | $a SK $b BA004 $c 19980306 $g AACR2 |