1. Skici k marketingu
Title | Skici k marketingu |
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Author info | Ernest Kulhavy, [Z něm. prel.] Gustav Tomek |
Author | Kulhavy Ernest |
Another authors | Tomek Gustav (Translator) |
Issue data | Praha : Victoria Publ. , 1993. - 140 s. |
Issue | 1. vyd. |
ISBN | 80-85605-61-9 |
Document kind | monographs |
Language | Czech |
Country of Edition | Czech Republic |
systematics | 339.138 - Marketing |
Keywords | marketing * makromarketing * mikromarketing * metamarketing * pojmy * politika podniková * kultúra podniková * správanie * nástroje marketingové |
Database | BOOKS |
Copy count | 2, currently available 2, at library only 0 |
Call number | 709094, 719212 |