1. Consumer Behavior and Marketing Strategy
Title | Consumer Behavior and Marketing Strategy |
---|---|
Author info | J. Paul Peter, Jerry C. Olson |
Author | Peter J. Paul |
Co-authors | Olson Jerry C. |
Issue data | Homewood : Irwin , 1990. - 608 s. |
Issue | 2. ed. |
ISBN | 0-256-07961-7 |
Document kind | textbooks |
Language | English |
Country of Edition | United States of America |
systematics | 366 - Spotrebiteľ a jeho problémy |
Keywords | stratégia marketingová * marketing * spotrebitelia * správanie spotrebiteľa |
Database | BOOKS |
Copy count | 2, currently available 2, at library only 0 |
Call number | 706959, 706984 |