1. Abeceda marketingu
Title | Abeceda marketingu |
---|---|
Author info | Laurent Maruani, [Z franc. prel.] Zdeněk Mošna, Anna Krejzová |
Author | Maruani Laurent |
Another authors | Mošna Zdeněk (Translator) |
Krejzová Anna (Translator) | |
Issue data | Praha : Management Press , 1995. - 227 s. |
Issue | 1. vyd. |
ISBN | 80-85603-95-0 |
Document kind | textbooks |
Language | Czech |
Country of Edition | Czech Republic |
systematics | 339.138 - Marketing |
Keywords | marketing * predaj * prieskum trhu * výrobky * služby * kontrola * komunikácia * reklama |
Database | BOOKS |
Copy count | 2, currently available 2, at library only 0 |
Call number | 720355, 720356 |