1. Introduction to Advertising and Promotion
Title | Introduction to Advertising and Promotion : An Integrated Marketing Communications Perspective |
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Author info | George E. Belch, Michael A. Belch |
Author | Belch George E. |
Co-authors | Belch Michael A. |
Issue data | Burr Ridge : Irwin , 1993. - 836 s. |
Issue | 2. ed. |
ISBN | 0-256-10516-2 |
Document kind | monographs |
Language | English |
Country of Edition | United States of America |
systematics | 659.1 - Propagácia. Reklama |
Keywords | propagácia * reklama * inzercia * predaj * komunikácia * marketing * telekomunikácie |
Database | BOOKS |
Copy count | 1, currently available 1, at library only 0 |
Call number | 728347 |