1. Market Segmentation
Title | Market Segmentation : Using Demographics, Psychographics and Other Niche Marketing Techniques to Predict and Model Customer Behavior |
---|---|
Author info | Art Weinstein |
Author | Weinstein Art |
Issue data | Chicago : IRWIN , 1994. - 313 s. |
Issue | rev. ed. |
ISBN | 1-55738-492-4 |
Document kind | monographs |
Language | English |
Country of Edition | United States of America |
systematics | 339.138 - Marketing |
Keywords | marketing * segmentácia trhu * demografia * psychológia * psychológia aplikovaná * technika predaja * správanie spotrebiteľa |
Database | BOOKS |
Copy count | 1, currently available 0, at library only 1 |
Call number | 738930 |