1. Marketing Research
Title | Marketing Research : Text and Cases |
---|---|
Author info | Harper W. Boyd, Ralph Westfall, Stanley F. Stasch |
Author | Boyd Harper W. |
Co-authors | Westfall Ralph |
Stasch Stanley F. | |
Issue data | Homewood : IRWIN , 1989. - 816 s. |
Issue | 7. ed. |
ISBN | 0-256-06813-5 |
Document kind | textbooks |
Language | English |
Country of Edition | United States of America |
systematics | 339.138 - Marketing |
Keywords | marketing * systémy informačné marketingové * výskum * výskum dopytu * výskum podnikový * výskum trhu * výrobky * štúdie prípadové |
Database | BOOKS |
Copy count | 1, currently available 1, at library only 0 |
Call number | 738959 |