1. Marketing channels
Title | Marketing channels : a Management view |
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Author info | Bert Rosenbloom |
Author | Rosenbloom Bert |
Issue data | Chicago : The Dryden Press , 1983. - 511 s. |
Issue | 2. ed. |
Edition | The Dryden press series in marketing |
ISBN | 0-03-058996-7 |
Document kind | monographs |
Language | English |
Country of Edition | United States of America |
systematics | 339.138 - Marketing |
Keywords | marketing * kanály distribučné * kanály odbytové * manažment * prostredie ekonomické * distribúcia * konkurencia * konflikty * vývoj * riadenie * štúdie prípadové * trh |
Database | BOOKS |
Copy count | 1, currently available 1, at library only 0 |
Call number | 748244 |