1. Marketing Management
| SYS | c101258 | |
|---|---|---|
| LBL | ^^^^^nam^^22^^^^^^^^450^ | |
| 005 | 20221123135521.3 | |
| 010 | $a 0-256-00227-4 | |
| 100 | $a 19980702d m y0sloc0103 ba | |
| 101 | 0- | $a eng |
| 102 | $a US | |
| 200 | 1- | $a Marketing Management $e operating, strategic, and administrative $f John A. Howard |
| 205 | $a 3. ed. | |
| 210 | $a Homewood $c Richard D. Irwin, INC. $d 1973 | |
| 215 | $a 560 s. | |
| 610 | 1- | $a marketing manažment $9 eu_un_auth*h0003218 |
| 610 | 1- | $a marketing $9 eu_un_auth*h0003211 |
| 610 | 1- | $a trh $9 eu_un_auth*h0006599 |
| 610 | 1- | $a nástroje marketingové $9 eu_un_auth*h0003627 |
| 610 | 1- | $a kanály distribučné $9 eu_un_auth*h0002655 |
| 610 | 1- | $a politika cenová $9 eu_un_auth*h0004421 |
| 610 | 1- | $a politika výrobková $9 eu_un_auth*h0004474 |
| 610 | 1- | $a plán marketingový $9 eu_un_auth*h0004211 |
| 610 | 1- | $a plánovanie $9 eu_un_auth*h0004180 |
| 610 | 1- | $a štúdie prípadové $9 eu_un_auth*h0006357 |
| 675 | $a 339.138 $v 1. stred. $z slo $T . $3 eu_un_auth*h0000183 $x Marketing | |
| 700 | -1 | $a Howard $b John A. $3 eu_un_auth*p0030839 $4 070 |
| 801 | -0 | $a SK $b BA004 $c 19980702 $g AACR2 |