1. Consumer behavior and marketing action
Title | Consumer behavior and marketing action |
---|---|
Author info | Henry Assael |
Author | Assael Henry |
Issue data | Boston : PWS-Kent Publishing Company , 1992. - 748 s. |
Issue | 4. ed. |
ISBN | 0-534-92552-9 |
Document kind | monographs |
Language | English |
Country of Edition | United States of America |
systematics | 339.138 - Marketing |
Keywords | spotreba * spotrebitelia * správanie spotrebiteľa * trh * marketing * modely * spoločnosti * predaj * kúpa * reklama * odbyt |
Database | BOOKS |
Copy count | 1, currently available 1, at library only 0 |
Call number | 748772 |