1. Marketing planning & strategy
Title | Marketing planning & strategy |
---|---|
Author info | Subhash C. Jain |
Author | Jain Subhash C. |
Issue data | Cincinnati : South-Western College Publishing , 2000. - xviii, 925 s. |
Issue | 6th ed. |
ISBN | 0-324-01480-5 |
Document kind | textbooks |
Language | English |
Country of Edition | United States of America |
systematics | 339.138 - Marketing |
Keywords | marketing * marketing manažment * marketing strategický * stratégia marketingová * plánovanie * trh * trh medzinárodný * konkurencia * zákazníci * portfólio * štúdie prípadové |
Database | BOOKS |
Copy count | 1, currently available 0, at library only 1 |
Call number | 839567 |