1. Possibilities and Problems of Marketing Performance Evaluation in Terms of Marketing Assets
Title | Possibilities and Problems of Marketing Performance Evaluation in Terms of Marketing Assets |
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Translation | Možnosti a problémy hodnotenia marketingovej výkonnosti z hľadiska marketingových aktív |
Author info | Dana Hrušovská |
Author | Hrušovská Dana EUBFPMKPO - Katedra podnikovohospodárska FPM |
Source document | Proceedings of the 1st Sustainable Solutions for Growth SSG 2018 Conference : Book of Abstracts. P. 43 online. - Wrocław : Wojciech Budzianowski Consulting Services, 2018 / Budzianowski Wojciech ; First Sustainable Solutions for Growth SSG 2018 Conference. ISBN 978-83-948507-3-9 |
Note | Abstrakt |
Document kind | schedule of articles from year books |
Language | English |
Country of Edition | Poland |
Keywords | marketing * výkonnosť * značky * lojálnosť zákazníkov |
Public work category | Abstractions of scientific titles in year-books from international conferences |
Database | PUBLIKAČNÁ ČINNOSŤ |
No. of Archival Copy | E18 00520-003, kópia plného textu |