1. Marketing Research
Title | Marketing Research : An Applied Approach |
---|---|
Author info | Thomas C. Kinnear, James R. Taylor |
Author | Kinnear Thomas C. |
Co-authors | Taylor James R. |
Issue data | New York : McGraw-Hill , 1991. - 856 s. |
Issue | 4th Edition , McGraw-Hill International Editions |
Edition | McGraw-Hill Series in Marketing |
ISBN | 0-07-034757-3 , 0-07-100993-0 (vzadu na obale) |
Document kind | monographs |
Language | English |
Country of Edition | United States of America |
systematics | 339.138 - Marketing |
Keywords | marketing * výskum marketingový * rozhodovanie * marketing manažment * zber dát * analýzy * plán marketingový |
Database | BOOKS |
Copy count | 1, currently available 1, at library only 0 |
Call number | 910678 |