1. Cultural Differences in Perception and Coping with the Change of External Environment.
Title | Cultural Differences in Perception and Coping with the Change of External Environment. |
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Parallel title | A Case of COVID 19 Pandemics and Its Influence on the Behavior of Elderly Customers. |
Translation | Kultúrne rozdiely vo vnímaní a vyrovnávaní sa so zmenou vonkajšieho prostredia. Prípad pandémie COVID 19 a jej vplyv na správanie starších zákazníkov. |
Author info | Dana Vokounová, Janka Kopaničová |
Author | Vokounová Dana EUBOBFKMA - Katedra marketingu OBF |
Co-authors | Kopaničová Janka EUBOBFKMA - Katedra marketingu OBF |
Source document | Central and Eastern Europe in the Changing Business Environment : Book of Abstracts from 22th International Joint Conference, May 19 - 20, 2022, Prague, Czech Republic and Bratislava, Slovakia. P. 43. - Praha : Oeconomica Publishing House, University of Economics, Prague, 2022. ISBN 978-80-245-2455-9 |
Note | Abstrakt |
Document kind | schedule of articles from periodics |
Language | English |
Country of Edition | Czech Republic |
Keywords | zákazníci * seniori * správanie spotrebiteľa * pandémia * segmentácia trhu * rozdiely kultúrne |
Public work category | Abstractions of scientific titles in year-books from international conferences |
Database | PUBLIKAČNÁ ČINNOSŤ |
No. of Archival Copy | E22 00519-014, kópia plného textu |