1. Domestic versus Foreign Franchising Gastronomic Brand in the Context of Brand Trust
Title | Domestic versus Foreign Franchising Gastronomic Brand in the Context of Brand Trust | ||||||||
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Translation | Domáca verzus zahraničná franchisingová gastronomická značka v kontexte dôvery v značku | ||||||||
Author info | Marián Čvirik, Monika Krošláková Naďová, Jozef Orgonáš, Peter Drábik | ||||||||
Author | Čvirik Marián EUBOBFKMA - Katedra marketingu OBF | ||||||||
Co-authors | Naďová Krošláková Monika EUBOBFKCR - Katedra cestovného ruchu OBF | ||||||||
Orgonáš Jozef EUBOBFKMA - Katedra marketingu OBF | |||||||||
Drábik Peter EUBOBFKMA - Katedra marketingu OBF | |||||||||
Source document | Central and Eastern Europe in the Changing Business Environment : Proceedings of 23th International Joint Conference, 18 - 19 May 2023, Prague, Czech Republic and Bratislava, Slovak Republic. Pp. 53-62. - Bratislava : Vydavateľstvo EKONÓM, 2023 / Hlavatý Ivan ; Antal Jarolím ; Baumöhl Eduard ; Central and Eastern Europe in the Changing Business Environment International Joint Conference. ISBN 978-80-225-5064-2 | ||||||||
DOI | 10.18267/pr.2023.kre.2490.4 | ||||||||
Note | I-22-104-00 | ||||||||
Document kind | schedule of articles from year books | ||||||||
Language | English | ||||||||
Country of Edition | Slovak Republic | ||||||||
Keywords | dôvera * značky * pôvod tovaru * franchising * Slovensko * gastronómia | ||||||||
Annotation | Meranie dôveryhodnosti vybranej domácej (Pizza Mizza) a zahraničnej franchisingovej značky (McDonald's). Identifikácia rozdielov v kontexte krajiny pôvodu. | ||||||||
Public work category | Reports at international scientific conferences | ||||||||
Database | PUBLIKAČNÁ ČINNOSŤ | ||||||||
No. of Archival Copy | E23 00166-002, kópia plného textu | ||||||||
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