1. Marketing Management
Title | Marketing Management : Strategies and Cases |
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Author info | M. Wayne DeLozier, Arch G. Woodside |
Author | DeLozier M. Wayne |
Co-authors | Woodside Arch G. |
Issue data | Columbus : Bell & Howell Co. , 1978. - 838 s. |
Issue | 1. ed. |
ISBN | 0-675-08417-2 |
Document kind | monographs |
Language | English |
Country of Edition | United States of America |
systematics | 339.138 - Marketing |
Keywords | marketing * manažment * stratégia podniková * štúdie prípadové * analýza trhu * výrobky * ceny * distribúcia * reklama * predaj * trh medzinárodný * podnik * USA |
Database | BOOKS |
Copy count | 2, currently available 2, at library only 0 |
Call number | 677279, 725041 |