1. Marketing channels and strategies
Title | Marketing channels and strategies |
---|---|
Author info | Ronald D. Michman and Stanley D. Sibley |
Author | Michman Ronald D. |
Co-authors | Sibley Stanley D. |
Issue data | Columbus : Grid Publishing, Inc. , 1980. - 598 s. |
Issue | 2. ed. |
Edition | The Grid series in marketing |
ISBN | 0-88244-176-0 |
Document kind | monographs |
Language | English |
Country of Edition | United States of America |
systematics | 339.138 - Marketing |
Keywords | marketing * kanály * stratégia marketingová * distribúcia * kanály distribučné * manažment * komunikácia * kooperácia * konflikty |
Database | BOOKS |
Copy count | 1, currently available 1, at library only 0 |
Call number | 748673 |