1. Marketing management casebook
Title | Marketing management casebook |
---|---|
Author info | [edited by]: Robert T. Davis, Harper W. Boyd, Frederick E. Webster |
Another authors | Davis Robert T. (Licensor) |
Boyd Harper W. Jr. (Licensor) | |
Webster Frederick E. Jr. (Licensor) | |
Issue data | Homewood : Richard D. Irwin, INC. , 1984. - 609 s. |
Issue | 4. ed. |
ISBN | 0-256-03017-0 |
Document kind | monographs |
Language | English |
Country of Edition | United States of America |
systematics | 339.138 - Marketing |
Keywords | marketing manažment * trh * stratégia marketingová * produkty * ceny * kanály * distribúcia * predaj * reklama * organizácia * spoločnosti * plán marketingový * štúdie prípadové |
Database | BOOKS |
Copy count | 1, currently available 1, at library only 0 |
Call number | 748771 |