1. Global marketing
Title | Global marketing |
---|---|
Author info | Warren J. Keegan, Mark C. Green |
Author | Keegan Warren J. |
Co-authors | Green Mark C. |
Issue data | Upper Saddle River, N.J. : Pearson/Prentice Hall , 2005. - 636 s. |
Issue | 4. ed. |
ISBN | 0-13-146919-3 |
Document kind | monographs |
Language | English |
Country of Edition | United States of America |
systematics | 339.138 - Marketing |
Keywords | marketing globálny * trh * výskum trhu * marketing mix * stratégia marketingová * štúdie prípadové |
Database | BOOKS |
Copy count | 1, currently available 0, at library only 1 |
Call number | 801526 |