1. Data mining techniques
Title | Data mining techniques : for marketing, sales, and customer relationship management |
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Author info | Gordon S. Linoff, Michael J. A. Berry |
Author | Linoff Gordon S. |
Co-authors | Berry Michael J. A. |
Issue data | Indianapolis : Wiley Publishing , 2011. - 847 s. |
Issue | 3rd ed. |
Edition | Timely. Practical. Reliable |
ISBN | 978-80-251-2882-4 |
Document kind | textbooks |
Language | English |
Country of Edition | United States of America |
systematics | 681.3.07 - Uchovávanie dát. Vstupy. Výstupy |
Keywords | dáta * zber dát * dolovanie dát * technika * prognózy * modelovanie * marketing * predaj * zákazníci * riadenie vzťahov so zákazníkmi * štatistika |
Database | BOOKS |
Copy count | 1, currently available 0, at library only 1 |
Call number | 854599 |