1. Towards effective place brand management
Title | Towards effective place brand management : branding european cities and regions |
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Author info | edited by Gregory Ashworth, Mihalis Kavaratzis |
Another authors | Ashworth Gregory (Editor) |
Kavaratzis Mihalis (Editor) | |
Issue data | Cheltenham : Edward Elgar , 2010. - xiv, 279 s. |
ISBN | 978-1-84844-242-9 |
Document kind | monographs |
Language | English |
Country of Edition | Great Britain |
systematics | 339.138 - Marketing |
Keywords | marketing * imidž * riadenie * ruch cestovný * identita podniková |
Database | BOOKS |
Copy count | 1, currently available 0, at library only 1 |
Call number | 871604 |