1. TV Advertising Campaigns in the Context of Search-Centric Marketing
Title | TV Advertising Campaigns in the Context of Search-Centric Marketing | ||||||||
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Translation | Reklamné kampane v kontexte marketingu orientovaného na vyhľadávače | ||||||||
Author info | Andrej Miklošík, Štefan Žák, Mária Hasprová, Martin Kuchta | ||||||||
Author | Miklošík Andrej EUBOBFKMA - Katedra marketingu OBF | ||||||||
Co-authors | Žák Štefan EUBOBFKMA - Katedra marketingu OBF | ||||||||
Hasprová Mária EUBOBFKMA - Katedra marketingu OBF | |||||||||
Kuchta Martin EUBOBFKMA - Katedra marketingu OBF | |||||||||
Source document | ANZMAC 2018: Connect. Engage. Transform. : Proceedings from the Australian and New Zealand Marketing Academy Conference, 3–5 December 2018, The University of Adelaide, (Adelaide, Australia). Pp. 311-314. - Adelaide : The University of Adelaide, 2018 ; ANZMAC 2018: Connect. Engage. Transform. International Conference / Conduit Jodie ; Plewa Carolin ; Jabarajakirthy Charles ; Septianto Felix. ISBN 978-1-877040-65-8 | ||||||||
Note | VEGA 1/0637/17 | ||||||||
Document kind | schedule of articles from year books | ||||||||
Language | English | ||||||||
Country of Edition | Australia | ||||||||
Keywords | komunikácia marketingová * kampane reklamné * marketing * reklama * televízia | ||||||||
Annotation | Aspekty marketingu, ktoré majú vplyv na úspech komunikačných kampaní. | ||||||||
Public work category | Reports at international scientific conferences | ||||||||
Database | PUBLIKAČNÁ ČINNOSŤ | ||||||||
No. of Archival Copy | E18 01117-001, kópia plného textu | ||||||||
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